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In the mainstream imaginary, the first representation which comes to mind when thinking about a fisherman is: slouched on his seat, on the water bank, fighting boredom and sleep. Willing to clean-up that image settled in people’s minds, mainly the result of clichés and caricatures defining fishing as a simple hobby for non-sporty people, we decided to create our brand. Indeed sports fishing, as a leisure activity or as a true passion, is what the name tells us: a real sport.
That’s how the brand was born.